Real Estate Blogging – What to Write About

Are you putting off blogging for your real estate business because you don’t know what to say?

There really are an unlimited number of topics that fit well on a real estate blog.

Start with market conditions.

If you have access to local statistics, use them to create interesting posts about how the market is doing from month to month, or how this year compares to other years. If you can get the figures, show your readers the ratios of “normal” sales to foreclosures and short sales.

This will not only demonstrate your knowledge of the market, it will help to set realistic expectations in your future listing clients.

Next you can write about specific places in your market – historical sites, fun places to visit, a great place to buy an old-fashioned ice cream soda, etc.

And here’s a good traffic-building hint: When you do write about a business (in a complimentary fashion, of course) get that business owner’s e-mail address and send him or her a link to your blog.

Unless that owner has no clue about the power of viral marketing, he or she will forward that link to friends, family, and perhaps even other customers – drawing more eyes to your blog.

You can also write about local events:

Is a neighborhood holding a 30-family yard sale next week-end? Write about it.
Will the City sponsor a parade and fireworks on the 4th of July? Write about it.
Is a big craft fair coming up soon? Write about it.
And don’t forget the community events that are widely publicized by the Chamber of Commerce. You can write about them ahead of time, and then again after the event, complete with photos.
Last, but certainly not least, you can give tips on home repairs, staging, landscaping, how to get a home ready to be shown, etc. for sellers. For buyers you can write about preparing for a day of viewing homes, red flags to look for when touring homes, how to decide your top buying price, and much, much more.

I know, time is an issue for all busy real estate agents, so you may have to put your writing time in your day planner as an appointment with yourself. One good thing to remember is that when you get on a roll with writing, you can go ahead and write many posts at once, then schedule them to appear on your blog on different days.

You should aim for at least two posts per week – more if you become inspired and can find more writing time.

If you simply can’t write or can’t find enough quiet time to get it done, you can hire it done. But if you do choose to have a writer create your blog posts, let that writer see enough of your work to be able to “copy” your tone and attitude. You do want your blog to sound like you!

Marte Cliff is a Freelance Copywriter and former real estate broker who specializes in writing for real estate and related industries.

She’ll help you with one letter, or an entire marketing plan. For Real estate agents and brokers who are ready to get full value from their websites, she offers web copywriting and lead generation packages. She also offers pre-written prospecting letters to let busy agents connect with Short Sale Prospects, FSBO sellers, and Expired Listings. You can learn about those letters at

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